Free Shopify Profit & Pricing Calculator
Calculate estimated product profit, profit margin, markup, break-even ROAS, maximum CPA and target selling price using your own ecommerce costs.
Product & Cost Details
Enter your estimated per-order values. Results update automatically.
What Is a Shopify Profit & Pricing Calculator?
A Shopify profit and pricing calculator helps ecommerce merchants estimate how much money may remain from a product sale after selected product and order-related costs are taken into account.
Looking only at the difference between product cost and selling price can give an incomplete picture. Shipping, packaging, discounts, payment fees, advertising costs and returns can all affect estimated per-order profitability.
What Does This Shopify Profit Calculator Calculate?
How to Use the Shopify Profit Calculator
1. Enter Your Selling Price
Enter the regular selling price of the product you want to evaluate.
2. Enter Your Product Cost
Add the amount you pay to manufacture, purchase or source one unit.
3. Add Shipping and Packaging
Enter the shipping and packaging costs that you want included in the per-order calculation.
4. Enter Payment Fees
Enter the percentage and fixed payment fee that applies to your own store and payment setup.
5. Add Advertising Cost
If you know your approximate advertising or customer acquisition cost per order, enter it to estimate profitability after advertising.
6. Add Discounts
Enter a percentage discount to see how promotions can affect the actual selling price and estimated profit.
7. Add a Return or Refund Allowance
You can optionally include an estimated percentage allowance for returns or refunds.
8. Set Your Desired Profit Margin
Enter your target margin to estimate a regular selling price under the assumptions entered in the calculator.
Profit Margin vs Markup
Profit margin and markup are related profitability metrics, but they measure different relationships.
| Metric | Meaning | Basic Formula |
|---|---|---|
| Profit Margin | Profit expressed as a percentage of revenue. | Profit ÷ Revenue × 100 |
| Markup | Profit expressed relative to product cost. | Profit ÷ Product Cost × 100 |
What Is Break-Even ROAS?
Break-even ROAS estimates the revenue-to-ad-spend ratio at which the amount available before advertising is consumed by advertising cost.
For example, if adjusted sale revenue is $50 and $25 remains available for advertising after the selected non-advertising costs, the estimated break-even ROAS would be 2.00x.
What Is Maximum CPA?
Maximum CPA represents the estimated amount available for customer acquisition before the calculator's per-order profit reaches zero.
A business may choose a lower target CPA because additional profit may still be required to cover overhead, software, taxes, salaries, warehousing and other expenses.
How Is Profit Margin Calculated?
Profit margin expresses the calculated profit as a percentage of the revenue generated by the sale after the entered discount.
How Is Markup Calculated?
Markup compares calculated profit with the product cost entered into the calculator.
How Is the Target Selling Price Estimated?
The target selling price uses the desired margin together with the entered product cost, shipping, packaging, advertising, fixed payment fee, percentage payment fee, discount and return allowance.
It estimates the regular price required under those assumptions.
Costs Shopify Merchants Should Consider
Example Shopify Product Profit Calculation
Imagine a product with a regular selling price of $50. The product cost is $15, shipping costs $5, packaging costs $1 and advertising costs approximately $8 per order.
The merchant can enter the payment fees applicable to their own setup and optionally account for discounts and returns.
The calculator then estimates total entered costs, net profit, margin, markup, break-even ROAS and maximum CPA.
Changing any input makes it possible to compare different pricing and cost scenarios before making a business decision.
Why Product Profit Can Be Different From Revenue
Revenue tells you how much money a sale generates before relevant costs are deducted. Profit considers the costs included in the calculation.
A store can therefore generate substantial revenue while retaining a much smaller amount after product, fulfillment, payment, advertising and other costs.
Who Can Use This Calculator?
Frequently Asked Questions
Is this Shopify profit calculator free?
Yes. The calculator can be used to estimate product profitability and pricing scenarios without creating an account.
What is a Shopify profit calculator?
A Shopify profit calculator is a planning tool that estimates how much may remain from a product sale after the costs entered by the merchant are deducted.
What is a good profit margin for a Shopify store?
There is no universal profit margin that is appropriate for every Shopify business. Product category, fulfillment, advertising, competition, returns, overhead and business objectives can all affect the margin required by a store.
Does this calculator include advertising costs?
Yes. Enter an estimated advertising cost per order and the calculator will include it in the estimated profit calculation.
Does this calculator include payment fees?
Yes. The calculator includes editable percentage and fixed-fee fields. Use the rates that apply to your own store and payment arrangement.
What is break-even ROAS?
In this calculator, break-even ROAS estimates the revenue-to-ad-spend ratio at which the amount available before advertising is consumed by advertising cost, resulting in approximately zero calculated per-order profit.
What is maximum CPA?
Maximum CPA is the estimated amount available for customer acquisition before calculated per-order profit reaches zero based on the costs entered.
Can I use this calculator for dropshipping?
Yes. Enter your supplier cost, shipping, payment fees, advertising costs, discounts and other supported expenses to model a dropshipping product.
Can I use this calculator for print on demand?
Yes. The product-cost field can represent your print provider's production cost, while shipping, payment fees and advertising can be entered separately.
Does this calculator calculate taxes?
No. Taxes are not automatically calculated because tax obligations vary by business, customer location and jurisdiction.
