The brief
Noorbaaf sells unstitched lawn, ready-to-wear kurtas and dupattas to women in Pakistani cities who shop on their phones and prefer to pay at the door.
The store had to make three things clear within seconds: what the brand sells, that Cash on Delivery is available, and how each piece will fit.
Cash on Delivery up front
The payment method and the PKR 5,000 free-delivery limit sit in the announcement bar on every page.
Built for the phone first
Large product images, a clear price and an add-to-cart button within thumb reach.
Sizing people can trust
Garment measurements in inches for every size, linked from each product page.
Four screens from the build
Swipe or use the buttons to browse. Select a screen to open it larger and zoom in.
Ten pieces, ten original prints
Every product image here is an illustration drawn for this concept, from Ajrak-style geometry to chikankari-inspired florals. Select any piece to zoom in on its print.
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Saffron Bloom Printed Lawn Suit
PKR 5,200
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Ink Teal Embroidered Lawn Suit
PKR 6,500
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Ivory Chikankari Lawn Suit
PKR 6,200
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Rose Garden Printed Lawn Suit
Was PKR 5,400Now PKR 4,500 -
Indigo Block Print Cotton Kurta
PKR 3,200
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Mint Pintuck Lawn Kurta
PKR 2,950
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Mustard Embroidered Neckline Kurta
PKR 3,800
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Black Ajrak-Inspired Kurta
PKR 4,200
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Peach Chiffon Dupatta
PKR 2,400
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Ajrak Print Lawn Dupatta
Was PKR 1,900Now PKR 1,600
A brand system for Noorbaaf
Ink teal and ivory for calm, saffron for anything you can act on, and a wordmark that reads in both Urdu and English.
Colour
Ink Teal#1D4E56
Headings and buttonsIvory#F7F3EC
BackgroundsSaffron#D9A441
Sale tags and highlightsCharcoal#2B2B2B
Body text
Aa
Playfair Display
Headings
Elegant Eastern Wear for Everyday Life
Aa
Assistant
Body text and interface
Cash on Delivery all over Pakistan. Free delivery over PKR 5,000.
Wordmark and prints
نورباف
NOORBAAF
What went into the store
- 4 collections and 10 products with fabric, size and care details.
- Cash on Delivery checkout with PKR 250 delivery, free above PKR 5,000.
- Size guide, Shipping & Exchanges, FAQ and Contact pages.
- SEO titles, descriptions, URL handles and alt text on every product and page.
- Mobile testing with Lighthouse before handover.
How it was built
Brand briefCustomer, price range, colours and tone, agreed before any design.
Store setupShopify development store, PKR currency, COD and shipping rules.
CatalogueCollections first, then 10 products with variants and inventory.
Pages and SEOPolicies, size guide, FAQ and search listings for every page.
TestingTest orders, mobile checks and Lighthouse scores.
Tested on mobile with Lighthouse
Google Lighthouse scores for the homepage in mobile mode.
Watch the walkthrough
Want a store like this for your brand?
Tell us what you sell and who buys it. We'll reply within one working day with a plan and an agreed price.
Noorbaaf is a concept project created by Duaa Digital Studio to show our process. It is not a client engagement, and its products, prices and policies are for demonstration only. All product images on this page are original illustrations.